Entering awards can be a little daunting but here are a few hints and tips from me on how to make the most of your entry. I have sat in on the business awards judging and now I want to share with you my ideas on how to write a winning entry.
- Try to enter as early as possible that way you may get some editorial coverage in paper in advance of the awards
- Be concise but detailed with your entry. Don’t waffle. The judges could have over 100 entries to read and you don’t want them getting bored in the middle of your entry and missing something crucial. The submission needs to be factual and easy to read. The judges have a lot of information to digest so it is important to make it as easy as possible.
- Read the criteria. It sounds silly but so often I hear the judges say that the person writing the entry has failed to see what they are looking for
- The judges will be interested in your company accounts so be sure to include some figures. Often there is an accountant of the judging panel and if not often one is consulted so don’t worry about blindsiding the judges with numbers.
- Remember to spell and grammar check your entry
- Get a second opinion. Writing a submission can be intensive and the person writing it can become too close to the project. Have someone proof read over the submission to get a second opinion, or leave it alone and go back to it after a couple of days. You will be surprised at how many changes you will make.
- How good is your business, is it the best of the best? Judges will not believe everything you say, you need to put together a solid case that is backed up by evidence. Prove that what you are saying is true and accurate.
- Tell the story; make it an inspiring read and one that is written from the heart. If you are passionate about your business this will come through and can be infectious. If you do this the judges are more likely to remember your entry above any of the others.
- Entering the awards is a great way to look back at pass successes. Even if you aren’t a finalist or winner I can guarantee that you will find this process a useful tool.
Entering and winning an award is…
- Really motivating for your staff
- A great way to stand out from the competition
- A good way of seeing how far your business has come
- A great way or getting extra coverage and publicity for your business